✓ Increase conversions
✓ Boost your sales
✓ Grow your startup
I help open source startup founders take their revenue streams from a trickle to a flood. Here’s how:
Positioning your project and each commercial offering to make their differentiated value prop obvious
Streamlining your revenue strategy based on the behavior of your best customers
Giving you confidence in your company’s unique point of view, so you can own your project and company’s story
Tightening your ideal user profile for your OSS project and ideal customer profile for your commercial offerings
I help you accelerate revenue growth.
Differentiated Positioning
Get a clear understanding of your project, product and overall company’s ICP, point of view and differentiated value propositions.
Streamlined Revenue Strategy
Increase your commercial product(s) profitability by focusing on the things customers value and deprioritizing the rest.
Accelerate Growth and Profits
Tighten the connection between user growth and revenue growth, so you can simultaneously build market share and get closer to profitability.
“The number one thing that’s hurting your business is not being able to communicate what you do well. Emily can coach you and give you the skills you need to actually start marketing right now.”
– Jonathan Beri, CEO and Founder, Golioth
"Anyone we partnered with would need to be well-versed in the nuances of OSS/Cloud Native. Emily is both – a brilliant coach who helped us distill our value proposition, and an industry specialist who guided that positioning in its relevant context. The positioning workshop gave us a battle plan. Emily guided us to an acute market focus structured around our mission/values as a company and the unique value we bring to market with our products and services."
– Michael Tanenbaum, CEO and Co-founder, Mycelial
“With the shift in positioning and language used to describe our products and services, we’ve received a lot more calls from customers who are speaking the same language as we do. This has resulted in an improved conversion rate in terms of demos booked. If you’re looking for someone to help you get your positioning signed, sealed, and delivered, Emily is well worth the investment.”
– Mike McNeil, CEO, Fleet
Just a few of my happy customers
About Emily Omier
I'm a big picture person — I'm good at helping people zoom out and think about how their project/product helps customers' bottom lines and how their project/product fits into the larger ecosystem. I've worked with dozens of startups and interviewed hundreds of founders, operators and investors on my podcast, The Business of Open Source, and have seen the patterns of what works and what doesn't.
If you're the founder of an open source startup and struggling to figure out your revenue model or the positioning around your existing OSS and commercial product, reach out.