Content services

Homepage and ReadMe Copy

For open source companies, your homepage copy and your ReadMe copy are the two most important pieces of copy you’ll produce.

I’ve written the homepage for companies like Chronosphere and Dagger. I can write yours — assuming you can fill out a positioning canvas for me ahead of time so I know what ideas I should be conveying.

Examples in the links above; also Verso-Optim and YottaDB.

Lead magnet (white paper / ebook) creation

If you have the internal resources to promote the lead magnet, you might just need help writing it. Here’s what’s included:

  • A strategy session to determine the best place in the funnel, audience and topic for the white paper

  • Finished text around 3,000 to 4,000 words

  • Up to three interviews with subject matter experts

  • Collaboration with the design team, including recommendations for graphics

Examples: StackRox container security maturity model, Portworx disaster recovery one-pager, BoxBoat white paper on improving container security posture

Set of three case studies

Case studies are the best type of conversion copywriting, providing the social proof that inspire prospects to become customers. I take a narrative approach to creating case studies, based on my own background as a journalist and what I see resonates most with prospects. 

Here’s what’s included:

  • 800-1,000 words per case study

  • Interviewing the customer

  • Pull quotes, subheaders and graphics recommendations to make the case study more visually interesting

This package is for a set of three case studies. 

Examples: Chronosphere / Tecton case study, Instana / Exxavault case study

 
 

Get Started

Before we work together, I have to be confident that the content you want to work on aligns with your marketing goals and that we’ll be able to work together effectively. Schedule a discovery call to see if working together makes sense.

Schedule a Discovery Call