Open Source as a GTM Strategy with Dima Grossman of Novu

In this episode of The Business of Open Source, I spoke with Dima Grossman, founder and CTO at Novu. 

For Novu, being open source is part of the go to market strategy. Dima says a big part of the motivation behind going open source to get the widest possible adoption for Novu. It was also a way for Novu to be different in a relatively crowded market, one that serves many developers but that didn’t have a real open source player. 

Aside from being a go to market strategy, Dima mentioned that while the team at Novu is only 15 people, there are over 450 contributors from around the world, contributing not just tangible things like code, but also ideas and feedback about the problem space. This tight connection with the user community ends up giving Novu a competitive advantage over other players. 

Is your open source project part of your go to market strategy? Do you want to make it part of the GTM strategy? Reach out and we'll talk about how to leverage open source to build a thriving commercial business.